Top 5 Digital Retail Trends 2025: Euromonitor, Michelle Evans

Join us for a deep-dive conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, as she reveals the top five digital trends that will transform retail in 2025. In this episode, Michelle discusses: 

• Rebuilding Consumer Trust: How micro and nano influencers are taking over the role of traditional macro influencers in building authentic connections. 

• Shopification of Social Media: The evolution of platforms like Instagram and YouTube in creating seamless, in-app purchase experiences. 

• Video-Driven Engagement: With 71% of consumers streaming videos weekly, learn why video is the future of engagement. 

• Budget-Conscious Markets: How digital tools are empowering consumers to find the best deals in a cost-sensitive environment.

• The AI Revolution: Discover how AI is creating a more intuitive and personalized shopping experience in e-commerce.  Stay ahead of the curve with these critical insights. Subscribe and leave a review if you enjoy the conversation! 

Show Notes Highlights & Timestamps: 

• 00:00 – Introduction: Context on the competitive landscape (Zara, H&M, Shein) 

• 00:00:24 – Guest Introduction: Michelle Evans from Euromonitor 

• 00:01:07 – Michelle’s background and Euromonitor overview 

• 00:03:00 – Trend 1: Rebuilding Consumer Trust with Micro/Nano Influencers 

• 00:04:15 – Trend 2: Shopification of Social Media 

• 00:06:18 – Trend 3: Video-Driven Engagement (71% streaming weekly)  • 00:10:26 – Trend 4: Navigating a Budget-Conscious Market 

• 00:14:16 – Trend 5: AI’s Role in Shaping Intuitive Retail Experiences 

Key Takeaways: 

- Authentic influencer strategies are reshaping consumer trust.

- Social platforms are evolving into comprehensive shopping channels.

- Video content is essential for modern consumer engagement.

- Digital tools are enabling smarter, budget-friendly shopping experiences.

- AI is poised to revolutionize the e-commerce landscape.