Stanley 1913: Reinventing Hydration & Heritage Brands with Kate Ridley

Join Alex as he interviews Kate Ridley, Chief Brand Officer at Stanley 1913, exploring the brand’s remarkable evolution from a traditional heritage company to an innovative hydration industry leader. Kate shares powerful insights on maintaining authenticity through strategic partnerships, harnessing cultural trends, and prioritizing sustainability. Essential listening for anyone interested in brand strategy, consumer trends, sustainability, and the secrets behind long-term brand relevance. Key Topics: Brand Transformation & Innovation
 Authentic Partnerships: Post Malone & Leo Messi
 Sustainability Initiatives
 Digital Commerce & TikTok Strategy
 Consumer Engagement & Global Trends
 Timestamps: 00:00 - Welcome & Introduction 02:00 - Stanley’s Brand Evolution 06:15 - Iconic Partnerships 10:20 - Heritage & Innovation Balance 14:35 - Sustainability Storytelling 19:10 - Digital Commerce Strategies 23:50 - Personal Insights from Kate Ridley 27:30 - Future Trends & Stanley’s Growth Subscribe, Rate & Review the Podcast! Episode Tags: Branding, Hydration Market, Sustainability, Consumer Trends, Post Malone, Leo Messi, Kate Ridley, Stanley 1913, Marketing Strategy, Retail Podcast