Scaling Global Businesses with Language AI | Bryan Murphy, CEO of Smartling

Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.

 

• 00:00 – Automating translation to scale global content

• 00:34 – Why translation complexity leaves money on the table

• 01:37 – Meet Bryan Murphy and Smartling’s global mission

• 02:38 – Small business pitfalls in multilingual sites

• 03:24 – Why brand voice gets lost without professional localization

• 04:29 – How Smartling automates translations and maintains brand integrity

• 06:22 – Seamless CMS integration with Storyblok, Shopify, and more

• 07:35 – Why local language is essential for global e-commerce success

• 09:13 – Smartling by the numbers: billions of words translated

• 10:28 – The future of AI agents in localization

• 11:34 – Ensuring translation quality with AI-powered validation

• 13:11 – Maximizing SEO impact across multiple languages

• 15:20 – Maintaining site performance during localization

• 16:06 – Bryan’s vision for the future: fully automated, seamless translation

 

• Localization strategy

• Global e-commerce

• AI-powered translation

• Multilingual SEO

• Content management systems (CMS)

• International expansion

• Translation automation

• Brand localization

• Shopify integration

• LanguageAI

• Business Strategy

• Technology & AI

• Globalization

• E-commerce

• SEO & Marketing

• Retail Innovation

• Executive Insights