Five Things Friday EU #1 – Drive‑Thru Grocery, Auchan × Houra & Mango’s AI Stylist

Why Europe’s grocers love ‘Le Drive’ and how Mango turned AI into a personal stylist.

 

⏩ Jump to a topic: 00:00 Intro | 01:05 Drive‑Thru Grocery (Leclerc, Carrefour) | 04:03 Auchan × Houra deal | 06:28 Spain’s BM premium format | 07:37 Mango AI Stylist | 12:05 ‘Messy Era’ culture shift | 15:05 Sign‑off

 

Welcome to the European edition of *Five Things Friday*.

 

🔹 **Drive‑thru grocery (‘Le Drive’)** now 10 % of French grocery sales – flagship operators **Leclerc** & **Carrefour**

🔹 **Auchan** teams with **Houra.fr** after closing Auchan Direct, echoing Ocado‑style partnerships

🔹 **BM Supermercados** shows Spain how premium community stores beat the price war of **Aldi** & **Lidl**

🔹 **Mango** launches *Mango Stylist AI* – personalised outfits across web, app & Instagram

🔹 TikTok data (@curatingambiance) signals the end of the *Clean Girl* era; make room for Europe’s new #MessyCulture

 

🎧 Listen on Spotify & Apple Podcasts → [links once live]

📄 Full transcript & notes → https://theretailpodcast.com/five‑things‑friday‑eu‑13

 

RESOURCES & FURTHER READING

• Actu‑Retail on drive‑thru boom — https://www.actu-retail.fr/2025/06/25/e-commerce-alimentaire-le-drive-toujours-en-pleine-acceleration/

• Auchan × Houra deep‑dive — https://www.actu-retail.fr/2025/06/28/auchan-mise-sur-houra-pour-booster-ses-livraisons-a-domicile/

• Drapers: Mango AI Stylist — https://www.drapersonline.com/news/mango-launches-ai-powered-fashion-stylist

• LinkedIn analysis: BM premium strategy — https://www.linkedin.com/pulse/beyond-price-war-bm-supermercados-retail-strategy-redefines-rezvan-wv8jf

• TikTok clip by **Anne Valois** — https://www.tiktok.com/@curatingambiance/video/7525185174296857878

 

BRANDS & PLAYERS MENTIONED

**Leclerc, Carrefour, Auchan, Houra.fr, Ocado, Deliveroo, Uber Eats, BM Supermercados, Aldi, Lidl, Mango, Instagram, TikTok, Anne Valois (@curatingambiance).**

 

#Retail #eCommerce #DriveThruGrocery #AIStyling #Auchan #Mango #TikTokTrends

 

00:00  Intro – Alex & Alexandra

01:05  France’s Drive‑Thru Grocery (Leclerc, Carrefour)

04:03  Auchan partners Houra for e‑commerce reboot

06:28  Spain’s BM supermarkets go premium

07:37  Mango’s AI Stylist in action

12:05  TikTok & the European ‘Messy Era’

15:05  Wrap‑up & weekend plans