Asia’s Five-Element Edge • Australia’s IT Surge • 8-Minute Delivery • Meta’s AI Ad Rules • The Hybrid Consumer

Retail evolves faster than it’s ever moved. This week Alex, Ryf, and Laura unpack five forces reshaping the industry—and the brands proving each point.

1. Asia’s five-element advantage – Emotional value, community identity, nighttime escapes, immersive art, smart-health choices. Gentle Monster, LVMH, Hermès, Burberry, and Lefty’s show why experience beats merchandise.

2. Australia’s IT breakout moment – A fresh fiscal year releases frozen budgets, pushing tech projects back to the top of the agenda. Vendors slow to commit risk falling behind.

3. The delivery revolution – Apple clocks an eight-minute iPhone drop in Mumbai. Quick-commerce rivals from India to the Middle East chase sub-15-minute promises; Deliveroo decides where speed does (and doesn’t) matter.

4. Meta’s new AI ad levers – Value Optimisation, Incremental Attribution, and Value Rules let marketers dial in a conversion rate and let algorithms hunt for it, squeezing agency middlemen in the process.

5. The hybrid consumer – Shoppers move fluidly between phone, store, and social feed. Retailers run risk—not channels—when they still treat ecommerce, physical, and media as separate fiefdoms.

 

Mentioned brands: Apple • Amazon • Deliveroo • Gentle Monster • Lefty’s • Primark • LVMH / Louis Vuitton • Hermès • Burberry • Inditex • Mango • Gap • Westfield.

 

Guest bios

• Alex – Host of The Retail Podcast, known for distilling global trends into actionable strategy.

• Ryf Quail – Managing Director, NRF APAC; guides brands across Asia-Pacific on future-proof retail models.

• Laura Doonin – Tech advisor specialising in digital transformation and omnichannel acceleration.

00:00 Intro – Welcome to Five Things Friday
02:00 Topic 1 – Asia’s five-element edge (Gentle Monster, LVMH, Hermès, Burberry, Lefty’s)
14:30 Topic 2 – Australia’s IT spend rebound
23:00 Topic 3 – Delivery revolution: Apple’s 8-minute iPhone, Deliveroo & quick commerce
33:50 Topic 4 – Meta’s AI ad toolkit and what it means for agencies

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