Albertsons' Retail Media Network: Transforming Shopper Connections

Albertsons Media Collective is redefining how retail media drives success by connecting brands with over 100 million loyal consumers across 2,000 stores nationwide. Leveraging data-driven insights, they cultivate deep customer relationships that translate into sustainable growth for partner brands. Michelle Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, spoke at Groceryshop with The Retail Podcast about their approach to transforming retail media networks into engines of collaboration and community-driven growth.

Albertsons Media Collective combines decades of grocery retail experience with modern digital tools, making it an ideal partner for brands seeking to reach highly engaged consumers. With more than 36 million shoppers visiting their stores weekly and a digital audience of 41 million loyalty members, Albertsons brings unmatched consumer insight to drive brand performance and sales.

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